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2023 iThome 鐵人賽

DAY 9
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Modern Web

前端知識系列 第 12

Integrating Google Analytics 4 and Google Tag Manager

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MUKI 大大的文章

Article Overview:

The article focuses on integrating Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track custom events on a website. It covers installation, development with Vue3, tracking events, setting up GA4 in GTM, creating custom events, embedding these events in web pages, testing with Tag Assistant, and committing the GTM code.

Feynman Learning Method Questions & Answers:

  1. Primary Goal of Integration

    • Your Answer: Make integration easier and manage multiple analytics tools like Pixel without sending more JS to the client.
    • Correct Answer: The primary goal is to simplify the integration and manage multiple analytics tools centrally through GTM.
  2. What is GTM?

    • Your Answer: A management tool for different analytics tools like GA4 and Facebook Pixel.
    • Correct Answer: GTM is a tag management system that allows you to manage various analytics and marketing tags on your website.
  3. Vue3 Integration

    • Your Answer: Using a library.
    • Correct Answer: The article suggests using a Vue3 library for easier integration.
  4. Specific Event to Track

    • Your Answer: Clicking the "Contact Me" button.
    • Correct Answer: The article aims to track clicks on the "Contact Us" button.
  5. Setting up GA4 in GTM

    • Your Answer: (Not provided)
    • Correct Answer: Create a new GA4 tracking code in GTM and set up triggers for it.
  6. Creating Custom Event

    • Your Answer: (Not provided)
    • Correct Answer: Create a custom event in GTM to track "Contact Us" button clicks.
  7. Embedding Custom Events

    • Your Answer: Using a library and firing a custom event.
    • Correct Answer: The article suggests two methods: using native JavaScript and using a Vue3 library to fire a custom event.
  8. Testing Tool

    • Your Answer: Testing tool in GTM.
    • Correct Answer: The article recommends using Google's Tag Assistant for testing.
  9. Time for Integration

    • Your Answer: 1 day.
    • Correct Answer: It takes about one day for the events to be integrated into GA4 after committing your GTM code.

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